Saturday, January 22, 2005

CNN LOSES 63% OF AUDIENCE OVER INAUGURATION



2001 Fri Jan 21 2005 23:52:24 2005



CNN hemorrhaged more than half their audience from the 2001 Inauguration, overnights show. The troubled news network only averaged 779,000 viewers during yesterday's Inauguration coverage from 10am-4pm with just 168,000 of those viewers landing in the coveted 25-54 demo. Like CNN, MSNBC also suffered major losses, only averaging 438,000 viewers throughout yesterday's coverage (141,000 in 25-54), down a whopping 68% over 2001 and faring even worse in primetime with just 385,000 viewers.



In contrast, Fox News averaged 2,581,000 viewers from 10a-4p (up 30% over 2001) and their 25-54 demo average of 705,000 came close to CNN's total coverage ratings yesterday.



PRIMETIME: FNC -- 2,439,000 (up 57% OVER '01)

CNN -- 1,353,000 (down 14% over '01)

MSNBC -- 385,000 (down 47% over '01)

(borrowed from drudge)

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